- Kewirausahaan adalah kemampuan seseorang melihat/ menciptakan peluang menjadi suatuyang bernilai ekonomis.
- Motif wirausaha : need based, opportunity based.
- Sumber peluang :
- internal : marketing, HR, finance, operational
- external : mikro (competitor, consumen, center, channel of distribution), makro (politik, sosial budaya, ekonomi, pemerintah, demografi).
4. 4. Karakterisktik wirausaha :
- risk taker
- self confidence
- discipline
- visi misi
- kreatif inovatif
- networking
- hard worker.
5. 5. 10 kompetensi wirausaha:
- knowing your business
- knowing basic business management
- having proper attitude
- having adequate capital
- managing finance effectively
- managing time efficiently
- managing people
- satisfying customer by providing HQ product
- knowing how to compete
- copying with refulation and paperwork.
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